LOTS OF CIRCLES

As my background is in brand strategy, the idea of creating a brand for an event is super daunting. I know I’m not a designer, but I do like things to “look good.” So where did the idea come from?

I knew I wanted it to represent how lots of emerging technologies and industries have similarities in how they approach innovation. That if people connected, they would realize they have more in common than they predicted. That if they learned from each other, that even more innovation could be possible.

So the idea of a multiple circles overlapping came to mind. Like a representation of interconnectedness. A Venn diagram of sorts.

I would imagine the imagery may change as INSPIRING INNOVATION grows, but I think it works “for now” as a how emerging tech expertise overlaps and can create something even bigger and better when everyone works together. Hopefully you agree :)

- Sam